Practical guide · Orange Ink
How to use AI for customer enquiries
AI can organise the queue and prepare first drafts; your team still owns the answer.
- 01
Define enquiry lanes
Create categories for routine, urgent, sensitive and specialist questions.
- 02
Draft from confirmed facts
Provide approved policies and mark missing information instead of guessing.
- 03
Review before sending
Check identity, price, dates, tone and every commitment.
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Small Business AI Tools Kit
Use the free checklist to choose the job, then install it with the paid Small Business AI Tools Kit.
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Questions, answered
Before you decide
Can routine replies be sent automatically?
Begin with human approval and automate only after measured reliability and clear exception handling.